Our Story

Chloe Points launched her accessories brand Allegra London in 2010, loved the world over for its colour rich designs.

The philosophy of Chloe's designs is both practical and enchanting with a focus on detail, quality and craftsmanship being truly paramount to the brand.

Chloe works alongside her expert weavers in Kashmir to create the signature diamond cashmere weave scarf and uses modern organic dye methods to create rich colour blends and patterns.

Chloe obtained a 1st class degree in Fashion Buying at Manchester and further built on her knowledge at Walpole, the British luxury trade body. Today she is working with UK Trade and Investment to expand her business overseas and for the second year is on the board for the French fashion business school; EDHEC and the 2016 young designer launch programme: Talons Aiguilles.

The brand is currently retailed in locations across 30 countries and clients can design their own colour combination scarf with the first bespoke creator.

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